Improve performance - be more productive

Working together, AMD’s powerful and cost-effective FirePro™ D700 or FirePro™ W-series GPUs combined with Avid’s renowned Media Composer deliver great graphics processing performance, helping to enhance the overall productivity of the user so that they can get their job done fast. By offloading some of the processing responsibilities to the GPU, the performance of the Apple Mac Pro or Windows workstation is increased dramatically, allowing the user to work more interactively and be more dynamic, especially when dealing with multi-layered Avid effects shots.

Use any resolution, at break-neck speed

With the release of version 8.4, Avid Media Composer becomes resolution agnostic, allowing an editor or artist to choose any resolution right up to 8K. To truly benefit from this independence, a dedicated GPU is critical. Thanks to its impressive specs – including 2560 stream processors, 8GB of GDDR5 GPU memory with 320GB/s bandwidth and 4.2 teraflops performance – an AMD FirePro™ W8100 GPU will make your workstation fly when running Media Composer, regardless of the chosen resolution.

Boost a Windows workstation or an Apple Mac Pro

AMD is the only company to offer cross-platform support for Media Composer. Windows-based workstations can make use of an AMD FirePro™ W7100 or W8100 GPU to ensure super-smooth performance and fast internal image transfer speeds, while Apple Mac Pro users can benefit from the speed and performance offered by an AMD FirePro™ D700.

Explore the W-Series

Spend less on hardware and more on content creation

AMD professional GPUs offer cutting-edge performance at a world class value. When dovetailing with Avid Media Composer, editors and visual effects artists can benefit from the power, speed and performance required to be more productive at a price point that allows more time and money to be dedicated to content creation.

Make the most of third-party plug-ins

Thanks to Avid’s newly introduced AVX2 API, Media Composer can now benefit from an increasing array of image processing plug-ins. When used in conjunction with the speed and power of an AMD FirePro™ graphics processor, those plug-ins work like lightning, significantly reducing the reliance on the CPU. This keeps the editor or artist working uninterrupted, ensuring creativity and productivity throughout the process and streamlining the image pipeline.

View the plugins

Benefit from super-fast internal transfer speeds

Making use of 32GByte/s of PCIe® 3 bandwidth - the only professional GPU solutions to feature this capability throughout the current product line - AMD FirePro™ graphics processors help Media Composer avoid the traditional transfer bottleneck found between the CPU and the GPU. The result is transfer speeds that are fast enough to allow for smooth effects work without any stutter. Rendering speeds can also increase, generating files in seconds rather than minutes.

POST TV/CGW TV 2015: MELANIE BALL FROM AMD

Melanie Ball takes a moment to address some of the company’s offerings at the show. This includes its collaboration partnership with Avid, which is supporting the AMD FirePro, as well as with The Pixel Farm in that its PFTrack is now fully OpenCL accelerated.